Why the ALS Ice Bucket Challenge will be hard to replicate
The Amyotrophic lateral sclerosis (ALS) ice bucket challenge has been spreading like wildfire for the last few weeks on Facebook and Twitter. Even those who are less social savvy can’t avoid the trend, which is all over the mainstream media. According to the website Mashable.com there have been 1.2 million videos (and still counting) uploaded to […]